冷落5G,苹果不惧诺基亚的前车之鉴?

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Huayun.com July 10 (Huilan Comprehensive) 5G problem has been crazy discussion since last year, this year, major mobile phone manufacturers are ready to sell 5G mobile phones.

At present, Samsung has begun to sell 5G mobile phones, and Huawei Mate 20 X 5G has already entered the network in the Ministry of Industry and Information Technology. It is reported that Mate X is expected to be launched from the end of July to the beginning of August. However, as manufacturers compete for the 5G market, Apple plans to postpone the iPhone's adoption of 5G networks until 2020.

There is a voice worry, Apple's so cold 5G may repeat the mistakes of Nokia's defeat. But well-known IT commentator Zhang Shule said in an interview《华云网》that Apple and Nokia are fundamentally different, and don't worry that Apple will lose.

However, there are also voices that even if it won't be defeated, it will be difficult to pull Apple's decline if it is absent for 5G for several months.

Why Apple Stops 5G

The 5G era is entering daily life, and in 2019 it is considered to be the first year of 5G commercial use.

As a result, major operators around the world are accelerating 5G deployments, but Apple has delayed the release of 5G handsets. Some people believe that the biggest reason is that Apple does not have its own 5G chip, but its rivals Samsung and Huawei already have their own 5G chips.

In fact, Apple and Qualcomm have been entangled in patent disputes since November 2017. The relevant cases directly affect Apple's use of Qualcomm chips and the release of Apple's 5G mobile phones.

However, the most important and core technical part of 5G mobile phones is the 5G chip. Apple has considered allowing Intel to provide 5G mobile phone chips, but it seems that the performance and development progress of Intel mobile phone chips can not meet Apple's needs.

xx据推测,苹果可能会继续与高通公司合作,并等待高通公司推出的5G手机芯片。事实上,为了缓解尴尬,今年4月,苹果与高通达成了和解,但由此产生的差距将不可避免地影响未来的合作。

此外,外界还判断苹果还是对当前5G技术缺乏信心,分析认为苹果可能要等到技术成熟。

知名IT评论员张树乐表示,在5G问题上,似乎苹果停止的原因是硬件上的“合作”问题,但这不是关键。从4G到5G的智能机是规定的动作。这也是一个过渡期。 5G手机本身的发布更像是肌肉展示。

对于Apple来说,这种肌肉展示意义不大。相反,它是否可以在移动互联网上建立一个新的Apple生态系统,而不仅仅是过去的Apple App Store,是其关注的焦点。早期的订阅服务,特定于平板电脑的操作系统,正是它的布局,而不是硬件和同行的简单性能分数以及它是否更为5G PK。

诺基亚一步一步走?

苹果公司对5G的犹豫让外界担心苹果会跟随诺基亚惨败的脚步。曾几何时,由于其塞班系统的市场份额,诺基亚,一代霸主,完全被市场抛弃。

评论员张树乐认为,诺基亚在功能机器的先进智能机器时代已经出现了许多波动。操作系统上有很多选择,错过了Android兴起的机会。

在产品生态方面,诺基亚仍然坚持功能机时代的耐用功能体验,缺少基于外形设计和移动互联网体验的智能机新模式,市场迅速被吞噬。然而,苹果与诺基亚的最大区别在于诺基亚是一家手机制造商。卖手机就是结束。 Apple是一个生态系统。手机的发布和发布只是与用户的哨兵战争。后续巨大的生态,从应用商店到订阅。服务,甚至Apple产品链与周边行业之间的协同作用已得到全面部署。

张树乐认为,只有协会才真正达到整合的力度。这也是Apple一直在计划的未完成的工作。

苹果不怕冷5G?

事实上,苹果并不是第一次错过通信技术变革的趋势。例如,在3G时代,Apple手机只能支持2G网络。

张舒乐认为,即使5G商用广告到货,苹果也没有首次推出5G手机,对Apple也不会产生太大影响。 “4G和5G根本不同.4G更侧重于消费者方面,而5G则是工业互联网。对于消费者体验,最后一款4G手机不会弱于原有的5G手机。更多的关键仍然是通过手机。'内容'是不同的。

张树乐建议,苹果应该坚持自己的体系,完善和丰满。让系统仍然有一些骨头,通过加载更多Apple的独特内容(订阅服务和其他),成为一个完全用户所需。

正如张树乐所说,苹果是一个生态系统,而苹果的生态链也是库克最大的骄傲。虽然我错过了5G的早期市场,但它对Apple来说可能并不致命。

但有一种声音与张树乐的观点相矛盾。对于苹果而言,5G时代的下滑将产生更大的影响,因为预计全球许多市场将在今年下半年开始5G试用广告。在这个特殊的时间点,如果苹果在5G时代落后,可能会导致iPhone出现衰退,并且可能会形成业界对苹果经济衰退的恐惧。

上述观点是,苹果每年9月都会推出新款iPhone。如果它推出支持5G的iPhone直到明年,它将导致它至少失去明年前九个月的机会,并且iPhone的销售将是巨大的。负面影响。